In the ever-evolving world of Indian spirits, a new name has entered the chat – Cashmir. Piccadily Agro Industries Limited, the makers of the much-awarded Indri single malt and Camikara rum, have now stepped into the luxury vodka space with this elegant, small-batch creation. True to its name, Cashmir is less a spirit and more a love letter to the Kashmir Valley, bottling its natural serenity, poetic heritage, and timeless mystique. This isn’t just vodka; this is a sensory experience designed for the discerning palate.
Crafted from heritage organic Indian winter wheat – non-GMO, non-hybrid, and wholly sustainable, Cashmir is built on a foundation of purity. The heart of its brilliance, however, lies in its water. Piccadily sources pristine glacial water from the Kashmir Valley, renowned for its mineral-rich clarity and untouched origins.
The vodka is distilled not once, not twice, but seven times to deliver that glassy smooth texture – silken on the tongue and crisp on the finish. With an ABV of 42.8%, it balances refinement with structure, making it ideal for sipping or elevating minimalist cocktails.
Cashmir is a liquid homage to Kashmir
The inspiration behind Cashmir is rooted deeply in Kashmiri culture. Imagine the stillness of Dal Lake at dawn, the muted blush of autumn apples, the golden threads of saffron fields, and the intricate poetry of papier-mâché artisanship. Cashmir draws from each of these, embodying a refined elegance that feels distinctly Indian yet universally luxurious. Produced in limited quantities, the vodka speaks to a new generation of Indian luxury consumers, those who seek more than indulgence.
For Surrinder Kumar, Master Blender at Piccadily Agro, Cashmir is deeply personal. “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage,” he shares.
Praveen Malviya, CEO (IMFL) of Piccadily Agro Industries, sees this as a natural evolution of the brand’s narrative. “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition.”
Key points of Cashmir vodka
Made from: Heritage Indian winter wheat (organic, non-GMO, non-hybrid)
Distillation: 7x for unrivalled smoothness
Water source: Glacial springs from the Kashmir Valley
ABV: 42.8%
Sustainability: Naturally sustainable production, minimal environmental impact
Availability: Launching in select Indian and international markets
Price: On request
With Cashmir, Piccadily Agro invites you to sip not just vodka, but a story. Expect this to be the new essential in the curated bar cabinets of tastemakers.