Apple is anticipated to unveil its iPhone 17 lineup in September 2025. The next-generation iPhone series is expected to feature four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, signaling the discontinuation of the “Plus” edition. Notable enhancements across the lineup may include a slimmer body design, upgraded display technology, and redesigned camera setups. Although the iPhone 17 series devices are still a few months away from release, various tipsters, industry experts, and insiders have already revealed insights into what the upcoming models might offer.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max expected launch date:
If Apple follows its traditional launch timeline, the next iPhone series is expected to be unveiled in mid-September, likely in the second or third week. Pre-orders should begin soon after the official reveal, with the smartphones anticipated to arrive in stores within a week or two following the announcement.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max Design:
In February, CAD-based renders claiming to represent the iPhone 17 series made their way online, showcasing the supposed designs of the iPhone 17 Air, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. While it’s uncertain how accurate these renders are, they align with earlier reports suggesting that the iPhone 17 Air and iPhone 17 Pro could adopt redesigned horizontal camera bumps.
The iPhone 17 appears to retain its existing camera layout, whereas the iPhone 17 Air is shown with a single rear camera and a stretched-out bump. The iPhone 17 Pro and Pro Max models are depicted with a larger horizontal camera module, maintaining the triple-lens setup of current versions but introducing more spacing between the lenses, LiDAR sensor, and flash.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max camera:
All iPhone models slated for release in 2025 are expected to feature a revamped 24-megapixel front camera, doubling the resolution of the 12-megapixel selfie shooter found in the iPhone 16 lineup. This enhancement is set to significantly boost image clarity and enable more precise cropping without compromising detail.
Additionally, Apple is likely to upgrade the Telephoto lens to 48 megapixels, a significant leap from the existing 12-megapixel version. With this change, the iPhone 17 Pro variants are poised to become the first in the series to sport a trio of 48-megapixel rear cameras, as both the Wide and Ultra Wide lenses have already received the same upgrade in previous models.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max chipset:
The iPhone 17 and iPhone 17 Air are anticipated to debut with Apple’s upcoming A19 processor, whereas the Pro variants are expected to be powered by the more advanced A19 Pro chip. Rumors also suggest a possible memory upgrade, with Apple likely to introduce 12GB of RAM in at least three models—an impressive boost compared to the 8GB RAM found in some of the current versions.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max India pricing:
The iPhone 17 series might debut in India with a starting price of around Rs 79,900, although prices for both base and Pro models could see an upward revision. This anticipated increase is reportedly tied to new tariffs imposed under the Trump administration. As U.S.-China trade tensions continue to rise, manufacturing iPhones in China is projected to incur higher production costs, which may ultimately impact retail pricing. In the U.S., the standard iPhone 17 is projected to carry a price tag of around $899. Meanwhile, in Dubai, the starting price for the base variant is expected to be roughly AED 3,799.