Apple is expected to reveal its iPhone 17 series in September 2025. Multiple leaks and insider sources suggest that the Cupertino tech giant is preparing to unveil four models in the iPhone 17 series: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a newly rumored variant possibly named the iPhone 17 Air. Unlike the iPhone 16 lineup—where the high refresh rate display was exclusive to the Pro models—all iPhone 17 versions, including the base and Air editions, are expected to feature 120Hz ProMotion screens. This would represent a major upgrade across the entire lineup. Each year’s release introduces exciting new elements. Whether it’s enhanced camera technology or groundbreaking features, Apple consistently delivers innovative advancements.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Launch Timeline:
Following Apple’s typical release schedule, the iPhone 17 lineup is projected to debut in September 2025, probably in the second or third week. Historically, the company has maintained this timeline with impressive regularity. Pre-orders are expected to begin shortly after the launch event, likely on the Friday immediately following. As for in-store availability and the initial shipments, these are anticipated to start roughly a week later.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Design:
A major design change expected in the iPhone 17 series is the choice of materials. Unlike the titanium frames used in the iPhone 15 and 16 Pro models, Apple is rumored to switch back to aluminum chassis for all iPhone 17 versions, except for the Air model, which may feature a titanium-aluminum hybrid construction. This move aligns with Apple’s commitment to sustainability, as aluminum manufacturing typically has a lower environmental impact than titanium. Additionally, leaks from prototype devices suggest a redesign of the rear camera setup, replacing the current squircle-shaped bump with a rectangular aluminum-framed module.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Chipset:
Under the hood, the iPhone 17 series promises to deliver impressive upgrades. The standard iPhone 17 and iPhone 17 Air are expected to feature the new A19 chip. The Pro versions, on the other hand, will likely be powered by the more advanced A19 Pro processor. Following Apple’s typical approach, this should bring significant enhancements in AI capabilities, improved power efficiency, and advanced computational photography features. Another notable upgrade could be the increase in RAM to 12GB in at least three of the models, up from the 8GB found in the iPhone 16 Pro lineup.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Camera:
When it comes to photography, Apple is said to be upgrading the front cameras across all iPhone 17 models, doubling the resolution from 12MP to 24MP. Significant improvements are also anticipated for the rear camera setups. The Pro Max version is rumored to boast a 48MP tetraprism telephoto lens, offering enhanced zoom functionality. Meanwhile, the iPhone 17 Air is expected to sport a single 48MP wide-angle camera, similar to the one on the iPhone 16e. Although it has just one rear lens, Apple is likely to enhance its capabilities using advanced computational photography.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Price in India, the USA and Dubai
Apple’s upcoming iPhone 17 lineup is expected to see a modest price increase. In India, the base model may be introduced at approximately ₹89,900, while the premium iPhone 17 Pro Max could carry a price tag of up to ₹1,64,900. In the United States, the entry-level version is projected to start around $899, with the Pro Max potentially costing as much as $2,300. Meanwhile, in Dubai, prices might begin at about AED 3,799, with the top-tier model possibly reaching AED 5,399.