Selena Gomez may not have said much, but her recent online activity spoke volumes. The singer subtly celebrated Hailey Bieber’s latest career achievement by liking Sephora’s Instagram post announcing that Rhode, Hailey’s beauty brand, will be launching in stores this fall.
The quiet gesture came just days after Hailey’s first major interview since welcoming her son, Jack Blues, debuted in Vogue. In the cover story, Hailey reflected on her journey with Rhode, calling the upcoming Sephora launch a dream come true. “In my wildest dreams, it’s already gone beyond what I would’ve hoped for,” she said.
Adding to the attention around the Vogue feature was Justin Bieber’s emotional Instagram post about Hailey, particularly a since-edited caption that stirred conversation. He admitted that during a past argument, he had told Hailey she would “never land a Vogue cover,” calling it a “mean” and regrettable comment. He went on to apologize, writing, “Clearly I was sadly mistaken.”
Selena and Hailey: From online drama to quiet solidarity
While Justin’s post made waves, Selena Gomez stayed above the noise — but still made her support known. In addition to liking the Sephora post, she shared an Instagram Story with a simple, encouraging message: “You know who you are, and I’m cheering you on.”
This is not the first time Gomez has publicly extended support to Hailey. In 2023, after online speculation about the two women’s history began trending on TikTok, Gomez asked her followers to stop harassing Hailey. At the time, she shared that Hailey had reached out to her directly, revealing she was receiving death threats and hateful messages. “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity. This isn’t what I stand for,” Selena posted. “No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.” Hailey responded with gratitude and has since opened up about the unnecessary rivalry people tried to create between the two women — largely because of their shared history with Justin Bieber.
Hailey: ‘It’s so disappointing that people still behave this way”
Speaking on The Circuit With Emily Chang, Hailey addressed how exhausting and hurtful it has been to be caught in a fan-fueled narrative of competition. “I don’t like this whole idea of Team This Person and Team That Person,” she said. “The idea of two women being pitted against each other because of a guy? It’s awful. I hate it.” Hailey emphasised that there has never been a real issue between her and Gomez, and she’s disappointed that the public continues to stir unnecessary drama. “I think that kind of goes back to just being misunderstood… It’s so disappointing that people still behave this way over a man.” Now, with Gomez quietly backing Hailey’s professional success and both women speaking up for kindness, they are subtly dismantling the tired “Team Selena vs. Team Hailey” narrative — one like, one message, and one Vogue cover at a time.
