In a digital era where brands constantly seek innovative ways to engage audiences, Manforce Condoms, a condom brand from Mankind Pharma, took an unconventional approach this April Fool’s Day. The brand launched a campaign teasing the introduction of ‘Dot AI by Manforce Condoms’—a fictional AI-powered condom that promised futuristic features—only to reveal later that it was an elaborate prank.
The campaign played on the growing fascination with artificial intelligence, advertising features such as micro and nano sensors designed to enhance pleasure, automatic adjustments for customized experiences, and even a performance-tracking app. While some viewers quickly identified it as an April Fool’s gimmick, others were intrigued by the possibilities, sparking widespread discussion on social media.
Manforce Condoms is no stranger to bold marketing strategies. Over the years, it has introduced ultra-thin variants, flavored options, and even color-changing condoms. This latest campaign, however, took its engagement strategy to a new level by blending technology with humor. The social media response was significant, with the campaign amassing 30 million views, 70,000 likes, and 300,000 shares on Instagram alone.
“Manforce Condoms has always been at the forefront of coming up with groundbreaking ideas to entice the audience. In this pursuit to keep them hooked, we came up with the April Fool’s Day campaign to drive engagement and a deeper connection with them. It was very exciting to work on the video where we aspired to ignite curiosity among the audience by bringing to table the disruptive AI-powered condoms. The campaign had all the elements and quirkiness to induce excitement among the viewers,” Joy Chatterjee, Vice President and Head of Sales and Marketing (Consumer Division), Mankind Pharma, said.
The campaign’s success underscores how brands are leveraging humor and digital storytelling to connect with audiences. While some appreciated the creativity behind the prank, others debated the plausibility of AI-driven intimacy solutions. Ultimately, the campaign achieved its goal—generating buzz, sparking discussion, and reinforcing Manforce’s reputation for playful, unconventional marketing.