Although Apple’s official launch of its upcoming iPhone lineup is still several months out, early leaks and rumors surrounding the iPhone 17 series have already begun to emerge. The upcoming iPhone 17 lineup is anticipated to feature four distinct variants: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. As per various media sources and circulating rumors, Apple is reportedly phasing out the “Plus” model, citing a drop in consumer demand as the primary reason. In contrast to the iPhone 16 series, where the smooth 120Hz ProMotion display was limited to the Pro variants, the iPhone 17 lineup is expected to bring this high refresh rate technology to all models—including the standard and Air versions. This would mark a significant enhancement in display performance across the entire range.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Launch Timeline:
Based on Apple’s traditional launch timeline, the iPhone 17 series is likely to be unveiled in September 2025, probably in the second or third week of the month. The company has maintained a notably consistent release window for its flagship smartphones over the years.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Colour Options:
The iPhone 17 and iPhone 17 Air are expected to be offered in a variety of vibrant colors, including Ultramarine, Teal, Pink, White, and Black. On the other hand, the Pro and Pro Max models are likely to feature more sophisticated finishes such as Silver, Black, White, and a potential new addition—Sky Blue.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Display:
One area expected to see a noticeable upgrade with the iPhone 17 series is the screen size. Since the launch of the iPhone XR, Apple has maintained a 6.1-inch display for its standard model. This compact form factor has made it a popular choice among users who prefer smaller smartphones—a design direction that several Android brands, including the upcoming OnePlus 13s, seem to be emulating. Meanwhile, the rumored iPhone 17 Air—set to replace the current iPhone 16 Plus—is likely to sport a 6.5-inch screen. At the top end of the range, the iPhone 17 Pro Max is anticipated to feature a massive 6.9-inch display, offering a more immersive viewing experience than ever before.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Camera:
In the photography department, Apple is reportedly planning a major upgrade for the front-facing cameras across the entire iPhone 17 lineup, boosting the resolution from 12MP to 24MP. Notable enhancements are also expected on the rear camera systems. The high-end iPhone 17 Pro Max is rumored to feature a 48MP tetraprism telephoto lens, which will significantly improve optical zoom performance.
As for the iPhone 17 Air, it’s likely to come equipped with a single 48MP wide-angle rear camera, similar to what’s found on the iPhone 16e. Despite having only one lens on the back, Apple is expected to leverage advanced computational imaging techniques to maximize photographic quality and versatility.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air Design:
A significant redesign anticipated in the iPhone 17 series involves a shift in build materials. Unlike the titanium frames seen in the iPhone 15 and 16 Pro variants, Apple is rumored to adopt aluminum bodies for the entire iPhone 17 lineup—except for the iPhone 17 Air, which is expected to feature a hybrid structure combining both titanium and aluminum. This change reflects Apple’s ongoing push toward eco-friendly practices, as aluminum production generally has a smaller carbon footprint compared to titanium. In addition, early leaks from prototype models indicate a revamped rear camera layout. The familiar squircle-shaped camera island is expected to be replaced by a more rectangular module, bordered by an aluminum frame, signaling a fresh aesthetic for the upcoming series.
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air price in India, Dubai and the USA:
The iPhone 17 lineup from Apple is anticipated to debut with a steeper price point, with the base iPhone 17 model likely to launch at Rs 89,900 in India, $899 in the United States, and approximately AED 3,799 in Dubai. The Pro Max edition could exceed $2,300 in some international regions, influenced by import taxes and additional levies. According to a recent report from The Wall Street Journal, Apple appears eager to credit the price hike to major design enhancements—such as the sleek, ultra-slim iPhone 17 Air—rather than attributing it to trade disputes between the U.S. and China or customs-related charges.