Media major Zee Entertainment is going back to its iconic ‘Z’ logo after eight years, as it transforms into a content and technology company. The company unveiled its ‘Z’ logo over the weekend, saying it aimed to deliver a more premium and immersive experience to viewers.
Zee had used ‘Z’ till October 2017, when it moved to an orange circle with the emphasis on its full name following a brand refresh on the occasion of its 25th anniversary. With the latest refresh, brand experts say Zee is harking back to the past as it seeks to move into the future. “The brand was built on the ‘Z’ logo and the makeover attempts to go back to its roots,” N Chandramouli, chief executive officer of brand insights firm TRA Research said. Zee TV ushered in the cable and satellite revolution in India in 1992, beaming into homes with its ‘Z’ logo. Over the years, it transitioned into a full-scale media company, with an array of channels, catering to different genres and audiences, both in India and abroad.
The company closed FY25 with revenue of 8,294 crore and net profit of nearly680 crore. While revenue was down 4% amid tightening of advertising budgets by advertisers, net profit rose fourfold as the company pruned costs and workforce in a bid to improve earnings.
In the last few quarters, the company has increased its focus on improving margins and giving a push to content and technology initiatives after it failed to merge with Sony in 2024 amid consolidation in the domestic media market. In a statement on Sunday, the company said that the new identity reflected the firm’s ambition, focus on set goals, and commitment to ongoing innovation, performance and profitability. All Z platforms will adopt the new identity on 8 June during telecast of the Zee Cine Awards, it said.
“As we embark on a new phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile,” Punit Goenka, CEO of the company, said.
The new brand architecture incorporates colours that reflect India’s cultural diversity, while also maintaining a global outlook. It represents the company’s continued efforts to connect deeply with viewers and offer engaging content through its wide array of platforms, he added.