Swiggy has launched a nationwide Students Rewards Program, targeting college students across India with a range of app-based discounts and offers. The program is currently active in around 2,000 college campuses across more than 200 cities, with plans to expand to over 4,500 institutions by July 2025.
The initiative allows students between the ages of 18 and 25 to access benefits by verifying their college email address through the Swiggy app. Once registered, students can access discounted rates on Swiggy’s subscription services, Swiggy One and One Lite, as well as price reductions on food delivery orders and restaurant dining.
Students can receive a flat Rs 200 discount on large orders, as well as curated deals that include menu items priced from Rs 49. Those dining out can also avail of 20% discounts on bills above Rs 799 through the Dineout platform, which Swiggy acquired in 2022.
The program caters to students across a wide range of cities and college types, including larger institutions like IIT Bombay, BITS Pilani (Goa), and Kalinga Institute of Technology in Bhubaneswar, as well as smaller regional campuses in Patiala, Rajkot, Sonipat, and Dehradun.
According to Swiggy, the program is intended to provide greater value and convenience for students, many of whom rely on food delivery services while living away from home. Benefits are also accessible when students are off-campus, including during internships or semester breaks in different cities.
Swiggy says it has seen strong uptake of the program during its pilot phase, though it did not disclose the number of sign-ups. Students at colleges not yet included in the program can request participation by contacting Swiggy directly using their institutional email ID.
The launch comes as Swiggy continues to diversify its offerings and build stickier user engagement among younger consumers, who form a key demographic for digital food delivery platforms.