Airtel today unveiled a new solution that will detect and block malicious websites across all communication Over-The-Top (OTT) apps and platforms including emails, browsers, OTTs like WhatsApp, Telegram, Facebook, Instagram, SMSes etc.,in real time.
This safe service will be integrated with, and auto- enabled for, all Airtel mobile and broadband customers at no additional cost. When a customer tries to access a website flagged as malicious by Airtel’s advanced security system, the page load is blocked, and customers are redirected to a page explaining the reason for the block.
“Our AI based tool scans internet traffic, checks with global repositories and our own database of threat actors in real-time and blocks fraudulent websites. Our solution has already reached a remarkable level of accuracy in the 6 months of trials. We will continue working relentlessly until we have made our networks completely safe from spam and scam,” Gopal Vittal, Vice Chairman and Managing Director, Bharti Airtel said in a statement.
The threat of online fraud is growing everyday as a result of digital platforms becoming increasingly ubiquitous across the country and posing a serious risk to consumers. There is an alarming surge in such threats in the last few days. Fraudulent schemes have evolved far beyond mere OTP frauds and deceptive calls, with recent reports indicating that millions of individuals have fallen victim to malicious online scams.
Recognizing the gravity of this situation, Airtel has implemented an AI-powered, multi-tiered intelligence platform designed to safeguard customers from the full spectrum of scams and fraud. It intends to do so by introducing a state-of-the-art threat detection platform that will conduct domain filtering across all platforms and block the link across devices, the telecom firm noted.