Airtel Business has introduced ‘Business Name Display’ (BND), a groundbreaking solution aimed at strengthening customer trust and improving call engagement for enterprises. This industry-first feature allows businesses to showcase their brand name on a recipient’s mobile screen during outgoing calls, making it easier for customers to recognize authentic calls and avoid mistaking them for spam.
While Airtel’s efforts to combat spam—including the launch of India’s first spam-fighting network and an extensive user awareness campaign—have empowered users to ignore suspicious calls, they also led to unintended issues where legitimate business calls were missed. Important communications from banks, food delivery services, courier companies, or even hospitals were often overlooked.
The new BND feature directly addresses this gap by enabling a secure and recognizable communication channel. It helps customers make informed decisions while allowing businesses to establish credibility and stand out, all while maintaining a strong defense against fraud.
Sharat Sinha, Director & CEO, Airtel Business, said, “At Airtel, we are constantly innovating to create a communication experience that is smarter, safer and more transparent for everyone. With “Business Name Display”, we will be helping businesses establish trust and stand out with every call while simultaneously giving customers the confidence of knowing who is reaching out to them. It is about making communication more personal, secure and seamless for both sides.”
The solution was successfully piloted with over 250 businesses across sectors including banking, retail, food delivery, mobility, Quick commerce, courier and logistics. These businesses used 1.5 million+ phone numbers to make 12.8 million calls in the last 30 days, leading to an impressive increase in customer engagement.