McDonald’s India has launched a special limited-time meal inspired by the widely popular video game Minecraft, in collaboration with Warner Bros. The initiative coincides with the upcoming film adaptation, ‘A Minecraft Movie’, and brings themed meals and exclusive collectibles for customers.
From what is understood, the Minecraft Movie Meal includes menu offerings tailored to different age groups. While children can enjoy a Happy Meal Minecraft, older customers can opt for the Veg & Chicken Surprise Medium Meal or the 9-Piece Chicken McNuggets Medium Meal with an Oreo McFlurry. Each of these meals comes in limited-edition, Minecraft-inspired packaging, designed to resemble the game’s distinctive pixelated graphics. In addition to themed meals, customers will receive one of six collectible trade cards, featuring characters from McDonald’s and elements from the Minecraft universe. Each card also includes a scannable code, unlocking an exclusive in-game skin on the Minecraft Marketplace.
“We keep looking for ways to bring our customers closer to the things they love. The Minecraft Movie Meal is an exciting fusion of gaming and food, designed to spark creativity and adventure for both Gen Z and Gen Alpha. With its pixel-inspired packaging and bold flavors, this collaboration transforms mealtime into an immersive experience, much like the game itself. Just as Minecraft empowers players to build and explore, this meal encourages our fans to ignite conversations and craft unforgettable memorable moments with friends and family over their favorite McDonald’s treats,” Rajeev Ranjan, Managing Director of McDonald’s India – North and East, stated
The Minecraft-themed meals will be available across McDonald’s outlets in North and East India until 30 April, 2025.