The National Association of Realtors – India (NAR-India), a national body of RERA-registered and licensed brokers, on Wednesday said it had issued a directive to its members for non-engagement and non-cooperation with MagicBricks Realty Services over its recent publicity videos that “have been disrespecting, misrepresenting and marginalising real estate brokers”.
NAR directed its members to cease all listings, advertisements, and business transactions with MagicBricks and avoid all engagement with the platform until a formal public apology and a written commitment are issued.
“MagicBricks has historically thrived on the contributions of real estate brokers, agents, and professionals. However, their recent marketing campaigns have crossed the line, projecting a narrative that undermines the brokerage profession while continuing to profit from the same ecosystem,” the body said.
NAR-India called this shift not only “commercially exploitative” but also “a betrayal of trust” by one of the country’s largest real estate platforms. Sumanth Reddy, chairman, NAR-India said, “This is not just about a single campaign — it’s about years of silent undermining finally being called out. Brokers are not optional participants in Indian real estate, they are the backbone. Platforms must recognise and respect that. This directive is a collective stand for dignity, fairness, and the future of our profession.”
When contacted, a Magicbricks spokesperson said, “We produce thousands of content on a pan-India level guided by well-defined guidelines. Recently, an isolated incident occurred where a few young interns posted a couple of videos which did not align with these guidelines. The videos were promptly removed when it came to our notice.”
It remains committed to work with and grow the broker community towards the long-term shared goals without getting sidetracked by such one-off incidents, the spokesperson said.
“At Magicbricks, we deeply value the contribution of the broker community in shaping India’s real estate ecosystem. We remain committed to empowering them with innovative classified solutions and SaaS tools, designed to streamline their workflows, enhance efficiency, and drive their business growth. We work with more than 25,000 brokers every year as their trusted partners,” the spokesperson said.