Despite the rising buzz around artificial intelligence, only 31% of Indians have used a generative AI tool, according to a new study by Google and Kantar. The nationwide survey, which covered over 8,000 people across 18 cities, reveals that while awareness remains limited, interest and aspirations around AI are soaring, particularly when it comes to enhancing creativity, productivity, and communication in everyday life.
The study highlights a clear gap between enthusiasm and experience. While 60% of respondents are still unfamiliar with AI, the majority expressed a strong desire to use such tools to improve their lives. Specifically, 72% want to become more productive, 77% aim to boost creativity, and 73% are looking to communicate more effectively.
Early adopters of Google’s AI platform, Gemini, are already reporting significant benefits. According to Google, 92% of Gemini users in India say the tool has improved their confidence, 93% feel it has made them more productive, and 85% say it helps them think more creatively.
“Gemini represents Google’s most advanced AI model, pushing the limits of what’s possible — from dynamic video creation with Veo 2 to intuitive conversations through Gemini Live,” said Manish Gupta, Senior Director at Google DeepMind. “Our goal is to create a truly personal, helpful assistant for everyone.”
Shekar Khosla, Vice President of Marketing at Google India, added, “We’re seeing real emotional impact — 92% of users feel more confident in their daily lives thanks to Gemini. It’s encouraging to see how it’s empowering people across ages, regions, and languages.”
Beyond the workplace or classroom, the study finds that Indians are eager for support in everyday tasks as well. From planning travel to managing budgets, 76% of respondents want help saving time. Meanwhile, 84% hope to be more creative in daily life, whether it’s helping children with homework or exploring new hobbies like cooking.
However, many face persistent roadblocks. Getting started is a challenge for 68%, while 52% cite a lack of skills or guidance. These frustrations aren’t trivial — 61% of Indians said they’ve given up on a professional or creative aspiration because of such hurdles. Confidence, too, takes a hit: 73% worry about how their message or tone comes across, and more than two-thirds feel blocked when trying new things, from experimenting in the kitchen (71%) to organising travel (67%).