Spinny, a full-stack used car platform, has rolled out a new campaign titled ‘God Promise’ in collaboration with cricketer Sachin Tendulkar, who is also a strategic investor in the company. The campaign, launched in conjunction with the IPL season, is centred around themes of trust and commitment in car buying and selling.
‘God Promise’ leverages a widely recognised colloquial expression to communicate a pledge of transparency and reliability. The campaign includes messaging around service features such as a three-year warranty under Spinny’s Assured+ program, a five-day return window, pricing guarantees, and a selection of over 10,000 cars.
According to the company, the campaign aims to emphasise straightforward service practices rather than relying on exaggerated claims. Tendulkar stated that the concept aligned with his views on trust and responsibility, calling the initiative “a stand for sincerity in transactions.”
“This campaign clicked with me because it’s rooted in something I’ve always believed in—trust must be earned and honoured,” shares Sachin Tendulkar, Spinny’s strategic investor. “With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand for simplicity, sincerity, and joy in car buying and selling.” Niraj Singh, Founder and CEO of Spinny, said.
The campaign has been conceptualised by creative director Tanya Mahendru and directed by Bharat Sikka. It is being deployed across television, digital platforms, radio, outdoor hoardings, and branded transport in major metropolitan areas. The company confirmed that the campaign was timed to coincide with the IPL to maximise reach, but noted that the message would remain consistent beyond the cricket season.