Ridhira Group has appointed Vivek Chaturvedi as Senior Vice President, Sales & Marketing. In this role, he will lead the company’s growth and marketing strategy, spearhead sales operations, and drive customer engagement as the real estate firm strengthens its presence in wellness-centric and sustainable development.
With over 17 years of experience across real estate, FMCG, ed-tech, and energy sectors in India and the Middle East, Chaturvedi has previously worked with companies including HoABL, Lodha Ventures, Agthia, Monster Energy, Colgate-Palmolive, Kellogg’s, and Exide. An XLRI Jamshedpur alumnus, he brings with him expertise in building high-performing teams and scaling businesses through strategic marketing.
Ritesh Mastipuram, Founder & Managing Director, Ridhira Group, said:
“At Ridhira, we view real estate as a powerful catalyst for community transformation. It’s about crafting spaces that go beyond buildings—creating environments where people live, thrive, and realize their aspirations. Vivek’s leadership aligns seamlessly with this vision. His expertise in scaling businesses and understanding the pulse of the customer will be critical as we strengthen our market position and drive meaningful growth. We are confident that his leadership will help elevate Ridhira to new heights as we continue to redefine the future of real estate.”
On his appointment, Chaturvedi said:
“I’m honored to join Ridhira, a company that stands at the intersection of innovation and impact. What excites me most is the opportunity to work with a team that’s deeply committed to not just building properties, but creating enduring legacies that will serve generations to come. Together, we will push boundaries, drive innovation, and build a future where every space we create is a reflection of our values—wellness, sustainability, and community. The journey ahead is full of potential, and I’m excited to be part of this next phase of Ridhira’s growth.”